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Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK

Understanding organisational buyer behaviour

Web Links

  • DTI: www.dti.gov.uk/about/suppliers/foreword.htm
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  • Grouptrade: www.grouptrade.com
  • Cisco: www.cisco.com
  • Vodafone: www.vodafone.com
  • Nissan: www.nissan.co.uk
  • Siemens: www.siemens.com