Self-test Questions

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1		The macro-environment consists of a number of broad forces, these include economic, social, legal, technological, political forces and which one of the following:
			A)	Psychological
			B)	Intangible
			C)	Astronomical
			D)	Potential
			E)	Physical
2		The business cycle refers to:
			A)	The product life cycle
			B)	Fluctuations in the economy
			C)	The growth and decline of a company
			D)	The buying and selling of goods
			E)	The invoicing and delivery of goods
3		The study of changes in world population and age distribution is known as:
			A)	Ethics
			B)	Demographics
			C)	Sociology
			D)	Ageism
			E)	Geo-demographics
4		When a profit making company and a charity form a partnerhsip to market goods or services this is called:
			A)	A social partnership
			B)	Cause related marketing
			C)	Customer relationship marketing
			D)	Ethical marketing
			E)	Customer relationship management
5		The consumer movement is a collection of individuals, organisations and groups whose objective is to:
			A)	Stop environmental damage
			B)	Force lower prices
			C)	Protect consumer's rights
			D)	Publicise bad business practices
			E)	Stop globalisation of business
6		In the Treaty of Rome, Article 86 is aimed at preventing the abuse of power by:
			A)	Money lenders
			B)	Non-EU companies
			C)	Governments
			D)	Multi-national companies
			E)	Monopolies
7		When a company or industry draw up a set of voluntary rules to protect customers or the public, these rules are called:
			A)	Laws
			B)	Restrictive practices
			C)	Mission statement
			D)	Joint venture partnership
			E)	Code of practice
8		Why must companies continually monitor the technical environment:
			A)	To see if competitors are copying their ideas
			B)	To replace ageing equipment
			C)	To identify emerging opportunities and threats
			D)	To identify cheaper suppliers
			E)	To keep up with new trends
9		Before a company begins the process of environmental scanning the first task is to:
			A)	Develop a marketing plan
			B)	Fix a budget
			C)	Produce a detailed SWOT analysis
			D)	Define the range of forces to monitor
			E)	Purchase a scanner
10		How might the information collected about the business environment be disseminated:
			A)	Exhibitions and trade shows
			B)	Email and the internet
			C)	Informal meetings and social events
			D)	Television and press advertising
			E)	Newsletters, reports and lectures
11		When a company fails to carry out environmental scanning and is not aware of potential threats it can be described as:
			A)	Bureaucratic
			B)	Myopic
			C)	Strong
			D)	Ignorant
			E)	Weak
12		Environmental scanning takes place annually.
			A)	True
			B)	False