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Jacket
Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK

Developing new products

Web Links

  • Coca-Cola: www.thecoca-colacompany.com
  • Pepsi: www.pepsi.co.uk
  • Tango: www.tango.co.uk
  • Ribena: www.ribena.co.uk
  • Irn-Bru: www.irn-bru.co.uk
  • Lucozade: www.lucozade.co.uk
  • Canon: www.canon.com
  • Kodak: www.kodak.com
  • Swatch: www.swatch.com
  • Philips: www.philips.com