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Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
Developing new products
Web Links
Coca-Cola:
www.thecoca-colacompany.com
Pepsi:
www.pepsi.co.uk
Tango:
www.tango.co.uk
Ribena:
www.ribena.co.uk
Irn-Bru:
www.irn-bru.co.uk
Lucozade:
www.lucozade.co.uk
Canon:
www.canon.com
Kodak:
www.kodak.com
Swatch:
www.swatch.com
Philips:
www.philips.com
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