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Jobber, Marketing 4e
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Student Edition
Instructor Edition
Principles and Practice of Marketing, 4/e

David Jobber

ISBN: 007710708x
Copyright year: 2004

About the Author



David Jobber is an internationally recognized marketing academic. He is Professor of Marketing at the University of Bradford School of Management. He holds an Honours degree in economics from the University of Manchester, a Masters Degree from the University of Warwick and a Doctorate from the University of Bradford.

Before joining the faculty at the Bradford Management Centre, David worked for the TI Group in marketing and sales, and was Senior Lecturer in Marketing at the University of Huddersfield. He has wide experience of teaching core marketing courses at undergraduate, postgraduate and post-experience levels. His specialisms are industrial marketing, sales management and marketing research. He has a proven, ratings-based record of teaching achievements at all levels; his industrial management MBA module is one of the most highly-rated electives at Bradford. His competence in teaching is reflected in visiting lectureships at the universities of Aston, Lancaster, Loughborough and Warwick. He has taught marketing to executives of such international companies as Allied Domecq, the BBC, Bass, Royal and Sun Alliance, Rolls Royce, Rhone-Poulenc, RTZ and Kalamazoo.

Supporting his teaching is a record of achievement in academic research. David has over 100 publications in the marketing area in such journals as the International Journal of Research in Marketing, MIS Quarterly, Strategic Management Journal, Journal of International Business Studies, Journal of Business Research, Journal of Product Innovation Management and the Journal of Personal Selling and Sales Management. David has served on the editorial boards of the International Journal of Research in Marketing, Journal of Personal Selling and Sales Management, European Journal of Marketing and the Journal of Marketing Management.

In 2001, David was appointed as Special Advisor to the Research Assessment Exercise Panel that rated research output from business and management schools in the UK.


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