Part 1. Fundamentals of Modern Marketing Thought
1) Marketing in the Modern Firm
2) Marketing Planning: An Overview of Marketing
3) Understanding Consumer Behaviour
4) Understanding Organisational Buyer Behaviour
5) The Marketing Environment
6) Marketing Research and Information Systems
7) Marketing Segmentation and Positioning

Part 2. Marketing Mix Decisions
8) Managing Products: Branding and Corporate Identity Management
9)Managing Products: Product Lifecycle, Portfolio Planning and Product Growth Strategies
10) Developing New Products
11) Pricing Strategy
12) Advertising
13) Personal Selling and Sales Management
14) Direct Marketing
15) Internet Marketing
16) Other Promotional Mix Methods
17) Distribution

Part 3. Competition and Marketing
18) Analysing Competitors and Creating a Competitive Advantage
19) Competitive Marketing Strategy

Part 4. Marketing Implementation and Application
20) Managing Marketing Implementation, Organisation and Control
21) Marketing Services
22) International Marketing