Principles and Practice of Marketing Information Center: Sample Chapter


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	Student Edition
	Instructor Edition

Principles and Practice of Marketing, 4/e

David Jobber

ISBN: 007710708x
Copyright year: 2004

Sample Chapter

Click on the link below to view a sample chapter of Principles and Practices of Marketing 4e.

Chapter 8, Managing Products: Branding and Corporate Identity Management, is new for this edition.

Sample Chapter (1098.0K)

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