"The new competitive landscape requires marketing managers with a thorough knowledge of marketing principles alongside critical and creative skills. Professor Jobber's textbook provides a solid basis for all these. A great resource for marketing students and educators!"
- Professor Nikolaos Tzokas, University of East Anglia

"A superbly comprehensive and up-to-date marketing text, presented in a very accessible format. Principles and Practice of Marketing brings marketing theory to life through its use of practical business examples. An essential text for marketing scholars everywhere."
- Fiona Ellis-Chadwick, Lecturer in Retailing and Marketing, Loughborough University

"Principles and Practice of Marketing, 4th edition feeds a critical perspective to classic and up-to-date marketing themes. Just what is needed for a young academic student."
- Dr Piet Pauwels, Department of Marketing, Maastricht University

"Jobber is, in my analysis, one of the best texts for an European Undergraduate readership in terms of supplying the principles of marketing is an easy to read, yet reasonably detailed format."
- James Fitchett University of Nottingham

"We find the book is easy to read, well structured in terms of content and the text well broken with examples, diagrams, models and vignettes."
- David Longbottom University of Derby

"We feel the book is a good investment for our first year students majoring in Marketing. It provides them with a very good base for the first year modules, and continues to be useful as a reference point for later year undergraduates and at post-graduate levels."
- David Longbottom, University of Derby

"I have used this text now for the last 3 years and will certainly carry on using it particularly when the new edition is available…"
- Aileen Harrison, Oxford Brookes

"The chapter objectives are clear and detailed, I like the inclusion of good quality, up to date visual examples and vignettes, and the diagrams are clear and well illustrated."
- Danielle McCartan-Quinn University of Ulster