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Jobber, Marketing 5e
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Student Edition
Instructor Edition
Principles and Practice of Marketing, 5/e

David Jobber

ISBN: 0077114159
Copyright year: 2007

About the Author



David Jobberis an internationally recognized marketing academic. He is Professor of Marketing at the University of Bradford School of Management. He holds an honours degree in Economics from the University of Manchester, a masters degree from the University of Warwick and a doctorate from the University of Bradford.

Before joining the faculty at the Bradford School of Management, David worked for the TI Group in marketing and sales, and was Senior Lecturer in Marketing at the University of Huddersfield. He has wide experience of teaching core marketing courses at undergraduate, postgraduate and post-experience levels. His specialisms are industrial marketing, sales management and marketing research. He has a proven, ratings-based record of teaching achievements at all levels. His competence in teaching is reflected in visiting appointments at the universities of Aston, Lancaster, Loughborough and Warwick in the UK and the University of Wellington, New Zealand. He has taught marketing to executives of such international companies as BP, Allied Domecq, the BBC, Bass, Croda International, Rolls-Royce, Royal and Sun Alliance, and Rio Tinto.

Supporting his teaching is a record of achievement in academic research. David has over 150 publications in the marketing area in such journals as theInternational Journal of Research in Marketing, MIS Quarterly, Strategic Management Journal, Journal of International Business Studies, Journal of Business Research, Journal of Product Innovation Management and the Journal of Personal Selling and Sales Management. David has served on the editorial boards of the International Journal of Research in Marketing, Journal of Personal Selling and Sales Management, European Journal of Marketing and the Journal of Marketing Management.

David has also acted as Special Adviser to the Research Assessment Exercise panel that rated research output from business and management schools throughout the UK.


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