Principles and Practice of Marketing Information Center: By the Same Author


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Principles and Practice of Marketing, 5/e

David Jobber

ISBN: 0077114159
Copyright year: 2007

By the Same Author

If you liked Principles and Practice of Marketing by David Jobber, why not try Foundations of Marketing by David Jobber and John Fahy?

Foundations of Marketing 2/e is an exciting and comprehensive introduction to the fundamentals of marketing theory and practice. It’s ideal for those studying marketing for the first time, as it is accessible, grounded in real practice and totally up-to-date. It’s also full of great examples – really bringing marketing to life!

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