The Lecturer Centre for this title contains a host of downloadable material
for lecturers who adopt Principles and Practice of Marketing. The material within the Lecturer Centre includes: - PowerPoint slides for lectures
- Artwork from the book
- Additional case studies
- Testbank
- Market research project
- Solutions to Internet exercises
- Case study summaries
- Case study teaching notes
- Guide notes to study questions
The Lecturer Centre is for instructors and lecturers only and as such is password-protected.
In order to request the password to access the Lecturer Centre, please fill in your details on the request
password page, and a McGraw-Hill representative will contact you in due course. |