Click on the links below to access additional case studies written especially for inclusion on this Online Learning Centre. All are available in both Word and Acrobat formats, feature student exercises, and there is one case for each chapter for the book. Registered Instructors can also access some additional case studies from David Jobber and John Fahys' Foundations of Maketing, 2/e by clicking here  Chap 01 Nokia
(1589.0K)
Chap 02 Ekornes
(390.0K)
Chap 02 Daloon
(330.0K)
Chap 03 Volvo
(44.0K)
Chap 04 Bang and Olufsen
(86.0K)
Chap 05 Morris Services
(18.0K)
Chap 06 Cadbury
(34.0K)
Chap 07 Carbery
(53.0K)
Chap 07 Duvel
(574.0K)
Chap 08 McCarthy
(421.0K)
Chap 08 Rabobank
(234.0K)
Chap 09 Kilkenny
(727.0K)
Chap 09 Louis Vuitton
(76.0K)
Chap 10 Unilever
(24.0K)
Chap 11 Absolut Vodka
(34.0K)
Chap 12 Netto
(37.0K)
Chap 13 BT
(96.0K)
Chap 14 Kompass Ireland
(90.0K)
Chap 15 Community Relations
(34.0K)
Chap 16 Brand Beckham
(57.0K)
Chap 17 Avon and L'Oreal
(21.0K)
Chap 18 Thin Red Line
(291.0K)
Chap 19 StoraEnzo
(56.0K)
Chap 20 DSG
(194.0K)
Chap 21 Jambo Records
(30.0K)
Chap 22 FCUK
(34.0K)
Chap 22 Technology
(62.0K)
Chap 23 Brithish Airways World Cargo
(30.0K)
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