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In This Site Advert Insight Q&A Buy the Book Case grid Case Studies Glossary How to use case studies Make the Grade! Marketing Accountability and Metrics Marketing Planning Personal Development Plan Stay e-Lert! Offers and updates Chapter 1 Marketing in the Modern Organization Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Chapter 2 Marketing planning: an overview of marketing Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 3 The marketing environment Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 4 Understanding consumer behaviour Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 5 Understanding organizational buying behaviour Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 6 Understanding marketing ethics and corporate social responsibility Case Studies Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 7 Marketing research Case Studies Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 8 Marketing segmentation and positioning Case Studies Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 9 Managing products: brand and corporate identity management Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 10 Managing products: product life cycle, portfolio planning and product growth strategies Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 11 Developing new products Case Studies Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 12 Pricing Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 13 Advertising Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 14 Personal selling and sales management Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 15 Direct marketing Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 16 Other promotional mix methods Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 17 Distribution Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 18 Digital marketing Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 19 Analysing competitors and creating a competitive advantage Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 20 Competitve marketing strategy Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 21 Managing marketing implementation, organization and control Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 22 Services marketing Additional Internet Exercises Crossword Glossary Learning Objectives mp3 Revision Notes Self Test Questions Weblinks Chapter 23 International marketing Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Self Test Questions Weblinks

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Course-wide Content Advert Insight Q&A Buy the Book Case grid Case Studies Glossary How to use case studies Make the Grade! Marketing Accountability and Metrics Marketing Planning Personal Development Plan Stay e-Lert! Offers and updates Chapter 1 Marketing in the Modern Organization Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Chapter 2 Marketing planning: an overview of marketing Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 3 The marketing environment Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 4 Understanding consumer behaviour Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 5 Understanding organizational buying behaviour Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 6 Understanding marketing ethics and corporate social responsibility Case Studies Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 7 Marketing research Case Studies Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 8 Marketing segmentation and positioning Case Studies Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 9 Managing products: brand and corporate identity management Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 10 Managing products: product life cycle, portfolio planning and product growth strategies Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 11 Developing new products Case Studies Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 12 Pricing Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 13 Advertising Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 14 Personal selling and sales management Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 15 Direct marketing Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 16 Other promotional mix methods Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 17 Distribution Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 18 Digital marketing Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 19 Analysing competitors and creating a competitive advantage Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 20 Competitve marketing strategy Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 21 Managing marketing implementation, organization and control Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks Chapter 22 Services marketing Additional Internet Exercises Crossword Glossary Learning Objectives mp3 Revision Notes Weblinks Chapter 23 International marketing Crossword Glossary Internet Exercises Learning Objectives mp3 Revision Notes Weblinks

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