Ever wondered what makes a really successful marketing plan? Here we’ve provided you with a template containing all the necessary ingredients for drawing up a comprehensive plan for a new marketing strategy. Chapter Two helps you to understand the fundamentals of Marketing Planning, so once you have worked through this chapter, why not put this theory into practice by completing a plan using this template? You may also find it a useful starting point for a plan for coursework or assignments.

To access the Marketing Plan template click on the links below.

Marketing Plan - Acrobat (48.0K)

Marketing Plan - Word (55.0K)

You may find it useful, when creating your marketing plan, to refer to the following case study(with accompanying figures in zipped file) -

Optimeyes Case Study - Acrobat (42.0K)

Optimeyes Case Study - Word (53.0K)

Omptimeyes Figs and Tables (637.0K)

- and to the accompanying notes:

Optimeyes Case Study Notes - Acrobat (38.0K)

Optimeyes Case Study Notes - Word (59.0K)