Principles and Practice of Marketing, 5/eDavid Jobber Welcome to the Online Learning Centre for Principles and Practice of Marketing, 5th edition Principles and Practice of Marketing, 5th edition, is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. Here you can find a host of information about the book, as well as a range of downloadable supplements for students and lecturers. The Information Centre provides details about the book's features and content. The OLC also offers a range of supplementary resources for studying and teaching using this textbook. The Student Centre offers many resources to aid the study of this book. To explore the student resources available with the text, go to the Student Centre and click on the chapter links. The material within the Student Centre includes: Inside your copy of this book you will find a unique password card. To access the PowerWeb resources, go to www.mcgraw-hill.co.uk/textbooks/jobber and follow the instructions on the card to register. ACCESSING THE LECTURER CENTRE
The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill representative will contact you in due course. REQUEST LECTURER COPY Please note that lecturer copies can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office. Welcome to the Online Learning Centre for Principles and Practice of Marketing, 5th edition Principles and Practice of Marketing, 5th edition, is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. Here you can find a host of information about the book, as well as a range of downloadable supplements for students and lecturers. The Information Centre provides details about the book's features and content. The OLC also offers a range of supplementary resources for studying and teaching using this textbook. The Student Centre offers many resources to aid the study of this book. To explore the student resources available with the text, go to the Student Centre and click on the chapter links. The material within the Student Centre includes: Inside your copy of this book you will find a unique password card. To access the PowerWeb resources, go to www.mcgraw-hill.co.uk/textbooks/jobber and follow the instructions on the card to register. ACCESSING THE LECTURER CENTRE
The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill representative will contact you in due course. REQUEST LECTURER COPY Please note that lecturer copies can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office. | ||||||
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