McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | instructor Center | information Center | Home
QUT BSB126 Home
Business Week Updates
Glossary
Learning Objectives
Internet Exercises
Multiple Choice Quiz 1
Feedback
Help Center


Marketing: A McGraw-Hill and QUT Custom Publication
Marketing
A McGraw Hill and QUT Custom Publication
An Overview of Marketing

Learning Objectives


Chapter 1 - An Overview of Marketing
AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO:
  • The centrality of exchange to marketing
  • How marketing applies to nonbusiness as well as business situations
  • The way marketing has evolved in the U.S.
  • The marketing concept and relations issues
  • The heightened concern about ethics in marketing
  • The components of a company’s marketing program
  • The many ways in which marketing influences our lives








Copyright2003 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.