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Marketing: A McGraw-Hill and QUT Custom Publication

Marketing

A McGraw Hill and QUT Custom Publication

An Overview of Marketing

Multiple Choice Quiz


1		Hewes gave the ticket seller $8 to acquire a ticket to see the Blink182 in concert. This is an example of a(n):
			A)	coercive transaction
			B)	exchange.
			C)	resourceless transaction
			D)	self-sufficient transaction.
			E)	barter transaction


2		Which of the following is an example of a product?
			A)	a software program
			B)	an idea for a new novel
			C)	a lottery ticket
			D)	a college class
			E)	all of the above


3		A firm in the sales-orientation stage of its marketing evolution would be most likely to:
			A)	engage in substantial promotional activities
			B)	rely on its reputation to generate sales.
			C)	support governmental attempts to improve the quality of the environment.
			D)	focus on cost control.
			E)	place all of its marketing activities under the control of one marketing executive


4		An organization that emphasizes marketing uses long-term planning, stresses the needs of the customer, and concentrates on the wants of the marketplace instead of the needs of the seller.
			A)	True
			B)	False


5		Which of the following answers to the question, "What business are you in?" best reflects a product-orientation?
			A)	We offer you a reliable delivery service
			B)	We care for your pets as if they were our own
			C)	We make computer diskettes
			D)	We make romantic dining easy.
			E)	We are proud of the way we care for your home


6		The primary objective for either a small, locally-owned dog grooming business or an international telecommunications conglomerate is to:
			A)	control the competition in the area.
			B)	avoid price competition.
			C)	create time and place utility.
			D)	achieve a profitable sales volume.
			E)	satisfy big-account customers.


7		If a manufacturer of beauty aids were to adopt the societal marketing concept, it would:
			A)	conform to all federal regulations during every facet of its production process
			B)	adopt aggressive sales methods to use with its distributors so that plenty of its products would be available for consumers
			C)	be concerned about the disposal of its production wastes
			D)	find ways to create more demand for its lotions and perfumes
			E)	monitor social and cultural changes as they affect the use of cosmetics


8		Ethics are:
			A)	moral dilemmas
			B)	individually determined
			C)	attitudes toward business
			D)	dictated on a business-by-business basis
			E)	standards of behavior generally accepted by a society


9		Because of the growth of nationalism, few nations today recognize the importance of marketing beyond their own borders.
			A)	True
			B)	False


10		Creating _____ is ordinarily referred to in business as production.
			A)	the production mix .
			B)	form utility
			C)	the product mix
			D)	manufacturing utility
			E)	input-output change

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