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| GOING FOR BROKE Brad Layzell is struggling to achieve a better life for his children than he had growing up on welfare in a housing project. Two years ago he borrowed $50,000 from family and friends and formed a company that produces upscale gift boxes, stronger and better-looking than Asian imports. Currently he is selling to dollar stores in the Ottawa area. Profit margins are thin and Brad wants to expand. He needs a global company to distribute his product worldwide. He is one week away from pitching a deal for up to 250 million boxes. This will require a partnership with a large printing company. An interested partner is found, and final preparations for the presentation are made. The presentation goes very well, and the prospect of a huge increase in business looms large. However, the order comes down at 25 million boxes-one-tenth of what Brad hoped for. Nevertheless, this means $15 million revenue over the next three years, and Brad and his stakeholders celebrate. To view the selected video, a password is required. Refer to page 125 in your textbook and use the first word appearing in the main text column as both 'username' and 'password' (case-sensitive) when prompted. Click to View "Gift Box Guy (Going for Broke)" The free RealPlayer plug-in is required in order to view the videos. If needed, the plug-in can be downloaded from Real's website. QUESTIONS FOR DISCUSSION
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