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Communicating at Work: Principles and Practices for Business and Professions, 7/e
Ronald B. Adler
Jeanne Marquardt Elmhorst
Informative and Persuasive Presentations

Chapter Outline

Informative and Persuasive Speaking

Informative Presentations

Types of Informative Presentations

Organizing Informative Messages

Strategies for Effective Informative Speaking

Sample Informative Presentation

Persuasive Presentations

Ethical Persuasion Defined

Types of Persuasive Presentations

Organizing Persuasive Messages

Strategies for Effective Persuasion

Maximizing Speaker Credibility

Sample Persuasive Presentation

Summary

Key Terms

Resources

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