How to Design and Evaluate Research in Education, 5/e

Jack R. Fraenkel, San Francisco State University
Norman E. Wallen, San Francisco State University

Content Analysis

Learning Objectives

Studying this chapter should enable you to:

Explain what a content analysis is.

Explain the purpose of content analysis.

Name three of four ways content analysis can be used in educational research.

Explain why a researcher might want to do a content analysis.

Summarize an example of content analysis.

Describe the steps involved in doing a content analysis.

Describe the kinds of sampling that can be done in content analysis.

Describe the two ways to code descriptive information into categories.

Describe two advantages and two disadvantages of content analysis research.

Recognize an example of content analysis research when you come across it in the educational literature.

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