How to Design and Evaluate Research in Education, 5/e

Jack R. Fraenkel, San Francisco State University
Norman E. Wallen, San Francisco State University

Content Analysis

True/False


1	Content analysis is an analysis of the contents of a communication.
		A)	TRUE
		B)	FALSE


2	Content analysis is a technique that enables researchers from observing human behavior in an indirect way through an analysis of communications.
		A)	TRUE
		B)	FALSE


3	There are several reasons to do a content analysis including: to obtain descriptive information of one kind or another, to test hypotheses, to check other research findings, and/or analyze observational and interview data.
		A)	TRUE
		B)	FALSE


4	The latent content of a communication refers to the specific, clear, surface content—the words, pictures, images, and such that are easily categorized.
		A)	TRUE
		B)	FALSE


5	The manifest content of a document refers to the meaning underlying what is contained in a communication.
		A)	TRUE
		B)	FALSE


6	None of the sampling methods used in other kinds of educational research can be applied to content analysis.
		A)	TRUE
		B)	FALSE


7	Two major advantages of content analysis research are that it is unobtrusive and it is comparatively easy to conduct.
		A)	TRUE
		B)	FALSE


8	The major disadvantages of content analysis research are that it is limited to the analysis of communications and it is difficult to establish validity.
		A)	TRUE
		B)	FALSE


9	Validity can be checked by comparing data obtained from manifest content to that obtained from latent content.
		A)	TRUE
		B)	FALSE


10	Coding categories must be established ahead of time.
		A)	TRUE
		B)	FALSE

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