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How to Design and Evaluate Research in Education, 5/e
Jack R. Fraenkel, San Francisco State University
Norman E. Wallen, San Francisco State University
Content Analysis
Essay Quiz
1
List four reasons for conducting a content analysis.
2
Consider a content analysis study of movies conducted to determine how psychologists and psychiatrists are portrayed. Suggest four possible categories that the researcher might use.
3
Explain why the reliability of categorizations of manifest content is almost always higher than of latent content.
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