When you have completed CHAPTER 1, you should be able to:

• Explain the importance of communication in everyday life.
• List the four basic communication skills and explain how they are interconnected.
• Show how the four communication skills are used in your social, educational, and professional life.
• Describe how we communicate in the business environment.

When you have finished Section 1.1, you will be able to:

• Identify the three types of communication and the four purposes of communication.
• List and define the six components of communication.
• Describe the four factors that influence communication.
• Discuss ways interpersonal skills affect communication.

When you have finished Section 1.2, you will be able to:

• Explain how the four communication skills are interconnected and how they reinforce one another.
• Show how the four communication skills relate to your social, educational, and professional lives.
• Give examples to illustrate the importance of listening, speaking, reading, and writing skills in your life.

When you have finished Section 1.3, you will be able to:

• Describe upward, lateral, and downward communication.
• Define and give examples of internal communication, external communication, and tone.
• List, explain, and give examples of the six components, or Cs, of business communication.