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Section 11.5 Assessment
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1

News releases may publicize the introduction of a new line or new product, or it may concern the awarding of some honor to a member of an organization.
A)True
B)False
2

Any item that will interest the public and create goodwill for the organization is an appropriate subject for a news release.
A)True
B)False
3

News stories sent by a company do not need to be approved for release.
A)True
B)False
4

When a news release is newsworthy, its contents must be of interest to the public.
A)True
B)False
5

The writing style of a news release has no effect on the news editor.
A)True
B)False
6

The news release must be which of the following?
A)Complete
B)Accurate
C)Clear
D)All of the above
7

A news release form usually does not contain which of the following?
A)The name and address of the company or organization
B)The name, address, and telephone number of the person responsible for issuing the news release to the public
C)The news editor's opinion about the news release
D)Both A and B
8

Which of the following are standards for preparing news releases?
A)Double-space the news release and leave room in the margins for editing by the news editor
B)Include a tentative headline in all-capital letters to identify the story
C)Indicate the time when the story may be published
D)All of the above
9

Which of the following elements determine whether the release will be read and used?
A)The subject
B)The words
C)The organization
D)Both A and B
10

In the opening section of a news release, the writer should give which of the following information?
A)Who
B)What
C)Where
D)All of the above





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