McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Centre | HOME

New Case Studies
Glossary
Marketing Plan
In The News
Self-test Questions
Internet Exercises
Web Links

Jacket
Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
Other promotional mix methods

Internet Exercises

Sites to Visit:

Exercises:

Review the news stories on Virgin’s web-site. What conclusions would you draw about the organisation’s management of publicity?







Copyright2003 A McGraw-Hill Online Learning Centre
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.