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Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
Other promotional mix methods
Web Links
Virgin:
www.virgin.co.uk/news/news.jsp
Fosters:
www.fosters.co.uk
Lucozade:
www.lucozade.co.uk
Nestle:
www.nestle.com
Kellogg’s:
www.kelloggs.com
Perrier:
www.perrier.com
Ogilvy Public Relations:
www.ogilvypr.com
Young and Rubicam Group:
www.yr.com
Burson-Marsteller:
www.bm.com
Playstation:
www.playstation.com
Nike:
www.nike.com
Sainsbury’s:
www.sainsburys.co.uk
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