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Jacket
Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK

Other promotional mix methods

Web Links

  • Virgin: www.virgin.co.uk/news/news.jsp
  • Fosters: www.fosters.co.uk
  • Lucozade: www.lucozade.co.uk
  • Nestle: www.nestle.com
  • Kellogg’s: www.kelloggs.com
  • Perrier: www.perrier.com
  • Ogilvy Public Relations: www.ogilvypr.com
  • Young and Rubicam Group: www.yr.com
  • Burson-Marsteller: www.bm.com
  • Playstation: www.playstation.com
  • Nike: www.nike.com
  • Sainsbury’s: www.sainsburys.co.uk