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Jacket
Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
Marketing planning: an overview of marketing

Internet Exercises

Sites to Visit:

Exercises:

On the Shell site, find the Shell General Business Principles and related documentation.

On the Greenpeace site, find the latest Annual report and look at the Executive Directors Statement.

Compare and contrast:

  • the clarity with which each organisation’s mission is stated
  • the different purposes of the two organisations

What business is Greenpeace in?

What business is Shell in?

Note that for many organisations a mission statement goes under a different name.






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