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Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
Marketing planning: an overview of marketing
Web Links
Shell:
www.shell.com
Greenpeace:
www.greenpeace.org
IBM:
www.ibm.com
Ahold:
www.aholdusa.com
Marks and Spencers:
www.marksandspencers.com
Next:
www.next.co.uk
Heinz:
www.heinz.com
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