Self-test Questions

Answer the self-test questions below and then click on 'submit' to send your answers. The test will be marked instantly, so that you can see how well you have done.

1		Macro-environmental analysis provides indicators of the attractiveness of countries to the international marketer.
			A)	True
			B)	False
2		As there are many difficulties for firms that export, why do they choose to compete internationally?
			A)	Saturated or low growth domestic markets
			B)	The high cost of production in domestic markets
			C)	Their customers expect the firm to trade overseas
			D)	To balance their portfolio
			E)	All of the above
3		A key reason for firms with small domestic markets - such as Volvo or Philips - to carry out international marketing is that:
			A)	Exporting should ensure the firm's survival
			B)	Exporting will give increased profits via higher prices
			C)	Exporting will smooth currency fluctuations
			D)	Exporting will enable the firm to use mass marketing
			E)	All of the above
4		A micro-environmental audit focuses on the attractiveness of a specific market and:
			A)	The competitors in a specific market
			B)	The firm's cost base
			C)	The firm's foreign language skills
			D)	The expectations of future demand
			E)	The firm's capability profile
5		With regards to developing international marketing strategy, one approach is to provide each market with a 'standardised product'. The advantage of this approach to the exporter is that:
			A)	Goods can be moved easily across frontiers to prevent stock running out
			B)	Regulations are generally the same from country to country
			C)	Although culture differs, consumption patterns are broadly similar
			D)	All of the above are advantages
6		Domestically based export merchants and agents, piggybacking, and co-operative organisations are all forms of:
			A)	Indirect exporting
			B)	Licensing
			C)	Direct exporting
			D)	Joint ventures
			E)	Franchising
7		In the promotional part of the international marketing mix, Foreign Consumer Culture Positioning refers to:
			A)	Where the brand is used as a symbol of a given global culture
			B)	Where the brand is associated with a specific foreign culture
			C)	Where the brand reflects the local culture's norms and identities
			D)	Where consumers identify the brand as a sign of membership in a globally cosmopolitan segment
8		Which of the following is an advantage for an organisation adopting a centralised approach to international operations?
			A)	It makes it easier to build relationships with governments
			B)	It reduces marketing mix confusion
			C)	Centralisation promotes rapid response with markets
			D)	A centralised approach increases profitability
			E)	All of the above are advantages
9		The European bank ABN Amro has built up a market presence in the American market through a series of acquisitions. This is called:
			A)	Joint ventures
			B)	International marketing adaptation
			C)	Direct exporting
			D)	Direct investment
			E)	Indirect exporting
10		Types of structure for the international operation include: the international structure, the multinational structure, the global structure, and:
			A)	The regional structure
			B)	The trading block structure
			C)	The pre-global structure
			D)	The transnational structure
			E)	All of the above
11		In international pricing decisions, self-reference criteria are:
			A)	When a foreign buyer assumes the price paid for a product is similar to the price in the home market
			B)	When exporters assume foreign buyers choose a product on the same basis as domestic buyers
			C)	The criteria that foreign customers use to evaluate an exporter's mix
			D)	The lifestyle criteria that exporters use to segment foreign markets
12		Barter, compensation deals and buy backs are all part of:
			A)	Transfer pricing
			B)	Parallel importing
			C)	Logistics management
			D)	Counter trade