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Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
International marketing
Web Links
Coca-Cola:
www.thecoca-colacompany.com
Eurocamp:
www.eurocamp.com
British Airways:
www.britishairways.co.uk
Mars:
www.mars.com
France Telecom:
www.francetelecom.fr
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