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Jacket
Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK

Understanding consumer behaviour

Web Links

  • National Consumer Council: www.ncc.org.uk
  • UK Government: www.consumer.gov.uk
  • Rolex: www.rolex.com
  • Cartier: www.cartier.com
  • Armani: www.giorgioarmani.com
  • Mars: www.mars.com
  • Lego: www.lego.com
  • Sony: www.sony.com
  • BMW: www.bmw.com
  • Nike: www.nike.com
  • Reebok: www.reebok.com
  • Big Save: www.bigsave.com
  • Coca-Cola: www.thecoca-colacompany.com
  • NationsBank: www.nationsbank.com
  • Orange: www.orange.com
  • Ford: www.ford.com
  • Unilever: www.unilever.com