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Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
Understanding consumer behaviour
Web Links
National Consumer Council:
www.ncc.org.uk
UK Government:
www.consumer.gov.uk
Rolex:
www.rolex.com
Cartier:
www.cartier.com
Armani:
www.giorgioarmani.com
Mars:
www.mars.com
Lego:
www.lego.com
Sony:
www.sony.com
BMW:
www.bmw.com
Nike:
www.nike.com
Reebok:
www.reebok.com
Big Save:
www.bigsave.com
Coca-Cola:
www.thecoca-colacompany.com
NationsBank:
www.nationsbank.com
Orange:
www.orange.com
Ford:
www.ford.com
Unilever:
www.unilever.com
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