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Jacket
Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
Market segmentation and positioning

Internet Exercises

Sites to Visit:

(1)

Exercises:

In what ways does The Gap use different products to reach different segments? How would you describe the different segments this organisation is targeting?

(2)

Exercises:

What are the key issues for organisations with large brand/product portfolios?







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