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Jacket
Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK

Market segmentation and positioning

Web Links

  • Gap: www.gap.com
  • Banana republic: www.bananarepublic.com
  • Unilever: www.unilever.com
  • Nestle: www.nestle.com/in_your_life/index.html
  • P and G: www.pg.com
  • Budweiser: www.budweiser.com
  • British Airways: www.britishairways.com
  • Reuters: www.reuters.com
  • Esomar: www.esomar.nl
  • Next: www.next.co.uk
  • Boddingtons: www.boddingtons.com
  • Playstation: www.playstation.com
  • Unilever: www.unilever.com
  • Experian: www.experian.com
  • Grolsch: www.grolsch.com
  • Beck’s: www.becks.com
  • Reebok: www.reebok.com
  • Nike: www.nike.com
  • Adidas: www.adidas.com
  • Mercedes-Benz: www.mercedes-benz.com