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Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
Market segmentation and positioning
Web Links
Gap:
www.gap.com
Banana republic:
www.bananarepublic.com
Unilever:
www.unilever.com
Nestle:
www.nestle.com/in_your_life/index.html
P and G:
www.pg.com
Budweiser:
www.budweiser.com
British Airways:
www.britishairways.com
Reuters:
www.reuters.com
Esomar:
www.esomar.nl
Next:
www.next.co.uk
Boddingtons:
www.boddingtons.com
Playstation:
www.playstation.com
Unilever:
www.unilever.com
Experian:
www.experian.com
Grolsch:
www.grolsch.com
Beck’s:
www.becks.com
Reebok:
www.reebok.com
Nike:
www.nike.com
Adidas:
www.adidas.com
Mercedes-Benz:
www.mercedes-benz.com
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