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Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
Managing products
Web Links
Lotus:
www.lotuscars.co.uk
Skoda:
www.skoda.co.uk
Levi Jeans:
www.levi.com
Heinz:
www.heinz.com
Netscape:
www.netscape.com
Eurostar:
www.eurostar.com
Tango:
www.tango.com
Hewlett Packard:
www.hp.com
Haagen-Dazs:
www.haagen-dazs.com
Gilette:
www.gilette.com
Nescafe:
www.nescafe.com
Egg:
www.egg.com
Dell:
www.dell.com
Unilever:
www.unilever.com
Muller Dairy UK:
www.muller.co.uk
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