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Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK

Managing products

Web Links

  • Lotus: www.lotuscars.co.uk
  • Skoda: www.skoda.co.uk
  • Levi Jeans: www.levi.com
  • Heinz: www.heinz.com
  • Netscape: www.netscape.com
  • Eurostar: www.eurostar.com
  • Tango: www.tango.com
  • Hewlett Packard: www.hp.com
  • Haagen-Dazs: www.haagen-dazs.com
  • Gilette: www.gilette.com
  • Nescafe: www.nescafe.com
  • Egg: www.egg.com
  • Dell: www.dell.com
  • Unilever: www.unilever.com
  • Muller Dairy UK: www.muller.co.uk