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Business: A Changing World, 4/e
O.C. Ferrell, Colorado State University
Geoffrey Hirt, DePaul University

Customer-Driven Marketing

BATW Exercises

Mrs. Yi owns the local Tai restaurant in your hometown of Tulsa, OK. Recently she has experienced great difficult finding the ingredients she needs to prepare her Asian cuisines. Assuming that states with high concentrations of citizens of Asian ancestry would have easier access to Asian products, where is the nearest state that Mrs. Yi could potentially ship her ingredients from?




McGraw-Hill/Irwin