Cybertrek

<a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=jpg::Cybertrek::/sites/dl/free/007246917x/39955/globeco_icon_sm.jpg','popWin', 'width=76,height=76,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif">Cybertrek (3.0K)</a>Cybertrek

Cybertrek 1

Visit the Web sites of retailers, Old Navy and The Gap.

1. How is customer service provided on these sites?

2. How do the sites provide utility as defined in your textbook?

3. Describe the target market for the sites.

4. Do you feel that reference groups influence the buying behavior of shoppers at these sites?

Cybertrek 2

Complete the Learning Styles Questionnaire. What feedback did you receive? What is your learning style? How do you think this affects your buying behavior?

2002 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.