True or False Quiz

Please answer all questions.


1	Technological forces influence marketing strategy.
		A)	True
		B)	False


2	Secondary data is information compiled inside or outside an organization for some purpose other than changing the current situation.
		A)	True
		B)	False


3	Standardizing products and displaying and labeling them are part of the storing function.
		A)	True
		B)	False


4	A product's ability to satisfy human needs and wants is its utility.
		A)	True
		B)	False


5	Demographic characteristics of segmentation include personality characteristics, motives, and lifestyles.
		A)	True
		B)	False


6	Behavioristic bases for market segmentation usually involve some aspect of product use.
		A)	True
		B)	False


7	Transporting is the process of moving goods from the seller to the buyer.
		A)	True
		B)	False


8	The functions of marketing must be performed to accomplish objectives and generate exchanges.
		A)	True
		B)	False


9	Buying behavior refers to the decision processes and actions of people who purchase and use products.
		A)	True
		B)	False


10	Warehouses hold some products for lengthy periods in order to create form utility.
		A)	True
		B)	False


11	In the concentration approach, the marketer directs one marketing strategy toward a single market segment.
		A)	True
		B)	False


12	The marketing concept is a plan of action for using the firm's resources and advantages to meet its objectives.
		A)	True
		B)	False


13	A person's buying behavior is not affected by his or her social roles.
		A)	True
		B)	False


14	Social concerns cannot impact marketing strategies.
		A)	True
		B)	False


15	Ownership utility is created when marketers make products available when consumers want to buy them.
		A)	True
		B)	False


16	Utility is the basic philosophy that guides all marketing activities.
		A)	True
		B)	False


17	There is only one correct way to implement the marketing concept.
		A)	True
		B)	False


18	Marketing does not involve manipulating consumers to buy products they don't want.
		A)	True
		B)	False


19	To succeed, businesses must strike a balance between organizational objectives and satisfying the wants and needs of customers.
		A)	True
		B)	False


20	Trying to determine buyers' needs is difficult because no one fully understands what motivates people to buy things.
		A)	True
		B)	False


21	A market is a group of people who have a need, purchasing power, and the desire and authority to spend money on goods, services, and ideas.
		A)	True
		B)	False

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