Please answer all questions.
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1 | |
When Judy hands the cashier her MasterCard and receives 4 CDs, which of the following has occurred? |
| | A) | utility |
| | B) | discounting |
| | C) | exchange |
| | D) | advertising |
| | E) | facilitating |
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2 | |
When trying to implement the marketing concept, a breakdown at any point in the organization can result in |
| | A) | lost sales. |
| | B) | increased customer satisfaction. |
| | C) | increased sales. |
| | D) | increased profits. |
| | E) | increased government regulation. |
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3 | |
Through planning, pricing, promoting, and distributing goods, marketing facilitates |
| | A) | sales. |
| | B) | utility. |
| | C) | borrowing. |
| | D) | place and form utility. |
| | E) | exchange. |
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4 | |
Reid Williams buys a 3-ring binder for his Intro to Business class at the University Bookstore because he knows it will help him to be more organized in studying. The primary reason Reid buys the binder is because it has the right |
| | A) | advertising. |
| | B) | price. |
| | C) | quality. |
| | D) | utility. |
| | E) | appearance. |
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5 | |
Satisfying customers' needs while also achieving the firm's own goals is a central premise of |
| | A) | the marketing concept. |
| | B) | marketing research. |
| | C) | form utility. |
| | D) | product appeal. |
| | E) | product utility. |
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6 | |
A group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas is called |
| | A) | retailing. |
| | B) | marketing. |
| | C) | researching. |
| | D) | discounting. |
| | E) | exchanging. |
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7 | |
When an organization moves athletic shoes from the Reebok factory to Footlocker stores, it is involved with which of the following marketing functions? |
| | A) | transporting |
| | B) | buying |
| | C) | selling |
| | D) | storing |
| | E) | grading |
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8 | |
When Best Buy provides customers with a 12-month payment plan on major appliance purchases, it is involved in the marketing function of |
| | A) | financing. |
| | B) | profiteering. |
| | C) | banking. |
| | D) | buying. |
| | E) | pricing. |
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9 | |
Internal sales data, U.S. Census Bureau information, and databases created by marketing research firms are all examples of |
| | A) | secondary data. |
| | B) | external research. |
| | C) | primary research. |
| | D) | primary data. |
| | E) | subjective research. |
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10 | |
Because Timex manufactures watches that appeal to a variety of tastes and incomes, it illustrates the |
| | A) | concentration approach. |
| | B) | multisegment approach. |
| | C) | total-market approach. |
| | D) | narrow-focus approach. |
| | E) | expensive approach. |
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11 | |
University students would be viewed by the campus bookstore as the business's |
| | A) | owners. |
| | B) | competition. |
| | C) | marketing research panel. |
| | D) | market. |
| | E) | members of the channel. |
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12 | |
Which of the following influences on marketing strategy is concerned with the public's attitudes toward living standards and lifestyles? |
| | A) | political, legal, and regulatory forces |
| | B) | social forces |
| | C) | competitive and economic forces |
| | D) | technological forces |
| | E) | marketing forces |
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13 | |
Selecting a target market is the first major step in the development of a |
| | A) | marketing niche. |
| | B) | marketing strategy. |
| | C) | marketing policy. |
| | D) | marketing research experiment. |
| | E) | marketing discount. |
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14 | |
Which of the following are marketing functions? |
| | A) | production, distribution, and consumption |
| | B) | storing, grading, and transporting |
| | C) | form and time utility |
| | D) | directing, controlling, and planning |
| | E) | all of the above |
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15 | |
Which type of data is the most expensive to collect? |
| | A) | internal data |
| | B) | psychological |
| | C) | primary data |
| | D) | secondary data |
| | E) | subjective data |
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16 | |
When a grocery store maintains coolers to hold beer and soda until customers are ready to buy them, the store is engaged in the marketing function of |
| | A) | marketing research. |
| | B) | storing. |
| | C) | risk taking. |
| | D) | selling. |
| | E) | transporting. |
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17 | |
Which of the following is necessary for a firm to implement the marketing concept? |
| | A) | have good information about what consumers want |
| | B) | adopt a consumer orientation |
| | C) | coordinate its efforts throughout the entire organization |
| | D) | needs and wants |
| | E) | all of the above |
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18 | |
Marketing research |
| | A) | provides information about potential customers. |
| | B) | is used to guide marketing decisions. |
| | C) | is vital in implementing the marketing concept. |
| | D) | is a systematic, objective process. |
| | E) | all of the above. |
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19 | |
Which marketing function is involved with developing a new product or spending money to hire a sales force? |
| | A) | selling |
| | B) | transporting |
| | C) | storing |
| | D) | risk taking |
| | E) | buying |
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2002 McGraw-Hill Higher Education