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Section 9.1 Assessment
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1

Using headings at the top the top of columns will make it easier for the reader to follow.
A)True
B)False
2

The use of bullets to emphasize points is distracting for the reader.
A)True
B)False
3

A memo that addresses more than one issue is better than a memo that only addresses one.
A)True
B)False
4

Conscientiousness is one of the six Cs of communication.
A)True
B)False
5

The letters in the memory hook "AIDA" stand for attention, interest, desire, and action.
A)True
B)False
6

The body of a memo should be based on all of the following elements EXCEPT:
A)A message
B)A statement of purpose
C)A statement of future action
D)A financial outline
7

Which of the following guide words are you NOT likely to find at the top of a memo?
A)SUBJECT:
B)CONTACT:
C)DATE:
D)MEMO FROM:
8

When you expect the reader to be displeased with your message, you should use:
A)The persuasive approach
B)The direct approach
C)The indirect approach
D)The apologetic approach
9

In order to attract attention to a special point in a memo, you should:
A)Highlight it with a colored marker.
B)Place multiple exclamation marks after it.
C)Surround it with asterisks.
D)Use arrows to emphasize it.
10

A memo employing the direct approach should include all of the following EXCEPT:
A)The good news
B)The supporting information
C)The offer of a free gift
D)An upbeat ending





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