Sales Letters

Jewel Pinkerton is a new employee in the public relations department at Fry Multimedia, frymultimedia.com, a Web development company based in Ann Arbor , Michigan . Her job is to help the company make a path for itself in the world of E-commerce.

To maintain Fry Multimedia's excellent standing, Jewel has been asked to assist the Web development team in updating the Web site for their client Govinda chocolatier, govinda.com.

Jewel's boss ahs asked her to add a Web page to the business-gift-giving category by including a sales letter from the Govinda marketing department. You are the representative from Govinda's marketing department who has been assigned to draft the sales letter for Jewel. Using the five objectives and other recommendations for sales letters explained in Chapter 10, write a sales letter for Govinda's Web site.

1		What might Jewel do to maximize the impact of the sales letter for Govinda’s Web site?
			A)	Jewel could post a picture of Lady Govinda on the Web page to attract the viewer's attention.
			B)	Jewel could create an order form on the Web page to make it easier for potential customers to order the product.
			C)	Jewel could post a persuasive sales pitch such as: "Govinda chocolates—not as expensive and fattening as you think!"
			D)	Jewel could prestige coax potential customers to indulge themselves with the distinctive taste of a world-renowned chocolate and take advantage of a limited-time special free shipping.