Site MapHelpFeedbackSection 10.1 Assessment
Section 10.1 Assessment
(See related pages)



1

Sales and other persuasive letters represent the most effective direct contact a business can have with a customer.
A)True
B)False
2

Radio and television advertisements have two major advantages over sales letters.
A)True
B)False
3

Marketing specialists make a living by choosing very broad target audiences for different products and services.
A)True
B)False
4

The job of a sales letter writer is to convince people that a specific product or service will satisfy one or more of their wants.
A)True
B)False
5

There is a standard formula for all sales letters.
A)True
B)False
6

To make readers interested in a product or service, a sales letter writer must show how purchasing the item will provide the reader with which of the following?
A)Prestige
B)Good health
C)Savings
D)All of the above
7

Which of the following is not an objective for a sales letter?
A)Establish a close relationship with the reader.
B)Appeal to one or more specific buying motives.
C)Attract positive or negative attention
D)Persuade the reader to act
8

Which of the following aspects of a sales letter often determines whether the letter is read or tossed into the trash?
A)The purpose
B)The appearance
C)The content
D)None of the above
9

What kind of tone does a writer need to establish in order to keep the sales prospect reading?
A)Persistent
B)Familiar
C)Aggressive
D)Casual
10

Which of the following is the main act of a sales letter?
A)Sales appeals
B)Customer satisfaction
C)Customer contact
D)Persuasive communication





To learn more about the book this website supports, please visit its Information Center.
(c)2007 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


College English and CommunicatOnline Learning Center

Home > Chapter 10 > Section 10.1 Assessment