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Section 10.3 Assessment
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1

Any an employee has the potential to affect her or his company's public image.
A)True
B)False
2

Public relations is the business of inducting another company to have understanding for and goodwill toward a person, firm, or institution.
A)True
B)False
3

Whenever you communicate with the public as a representative of your company—when you talk with or write to anyone outside the company—you have an opportunity to influence the public's attitude toward your company.
A)True
B)False
4

An employee's good civic work does not help to enhance her or his firm's image.
A)True
B)False
5

Unfavorable public opinion has no serious effect on a firm.
A)True
B)False
6

The public relations specialist tries to win friends and customers when faced with the opportunity to do which of the following?
A)Invite someone to a lecture, art show, demonstration, or film
B)Thank someone for his or her business
C)Promote a new business
D)All of the above
7

Which of the following is not an element of a public relations campaign?
A)Newspaper advertisement
B)Interoffice memo
C)News release
D)Radio announcement
8

What should a writer employ when replying to a routine request for information?
A)Good public relations techniques
B)Impressive language
C)Eye-catching stationery
D)An assertive tone
9

Public relations campaigns aim to reach which of the following?
A)Dissatisfied customers
B)Employees
C)Potential customers
D)None of the above
10

Good public relations attempt to gain customers in what way?
A)Explicitly
B)Implicitly
C)Overtly
D)Directly





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