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News Writing and Reporting for Today's Media, 7/e
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Review Questions
Exercise 4.1
Exercise 4.2
Exercise 4.3
Exercise 4.4
Exercise 4.5
Exercise 4.6
Exercise 4.7
Exercise 4.8
Exercise 4.9
Exercise 4.10
Exercise 4.11
Exercise 4.12
Exercise 4.13
Exercise 4.14
Exercise 4.15
Exercise 4.16
Exercise 4.17
Exercise 4.18
Exercise 4.19
Exercise 4.20
Exercise 4.21
Exercise 4.22
Exercise 4.23
Exercise 4.24
Exercise 4.25
Exercise 4.26

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Summary Leads

Exercise 4.26

Complete this exercise offline and then either e-mail or hand the exercise in to your instructor.

Read the following story, which is from The East Valley Tribune in suburban Phoenix. Rewrite the lead into six different leads that emphasize, respectively, (a) who, (b) what, (c) where, (d) when, (e) why and (f) how.
     The best way to drive through a construction zone is—don't.
     That's what experts said motorists should do to avoid damage to their cars.
      "Go out of your way to avoid it if you have to," said Dave Benyl, a claims and insurance manager for Tanner Companies, which has a contract to improve Chandler Boulevard from Kyrene Road to Dobson Road. "We have 20,000 cars a day pass over the construction. Some of the older cars can't withstand the bumps."
     Construction on 8 1/2 miles of Chandler Boulevard between Interstate 10 and Dakota Street is the largest road improvement district ever attempted in the state.
     The $20 million project, which began in early January, is scheduled for completion in June.
     Jim Conway, a mechanic at Freeway Mobil, at I-10 and Chandler Boulevard, said he repairs flat tires all day. But he said there is no way to avoid running over screws, chunks of metal or nails, the most common of the tire hazards.
      "You're not going to see a nail in the road," he said. "You're just not going to be able to steer around that."
     Mike Elliot, vice president of Nesbitt Contracting Co., which has a contract to improve
Chandler Boulevard from I-10 to Kyrene and from Dobson to Dakota, said he hears complaints from people who want to be reimbursed for car damage from the construction.
     "We take every claim in writing and then we go out and evaluate each claim individually," Elliot said. "We check to see if the warning signs were up or if we left the area in a dangerous situation."
     Elliot said he hasn't paid anyone yet for damages from Chandler Boulevard construction.
      "It's hard to prove," he said. "Sometimes people want us to pay for new tires or to align their vehicle. But we have no idea if they got the nail on our road or somewhere else. They have to prove that we were grossly negligent."
     Elliot said people should drive the maximum of 25 mph or even slower in all construction sites.
     Benyl said he also gets complaints.
     "Normally we don't leave nails on the road," he said.
     He said the best solution would be to have no one drive in the construction areas. "It would be nice if we could shut down the whole area," he said. "We could do the job a lot faster and a lot less expensively. No one would be running over rocks."